Many practitioners say:
“I don’t really use social media — my clients come through recommendations.”
Here’s the reality:
Recommendations now start online.
Even when someone is referred, they still:
- Google you
- Check Instagram
- Look at highlights
- Judge your professionalism in seconds
If they can’t find you — or don’t trust what they see — they won’t book.
Invisibility Isn’t Neutral — It’s Costly
When you’re inconsistent or absent online:
- Clients assume you’re new
- Safety feels unclear
- Confidence is questioned
- You’re compared to louder competitors
Silence doesn’t equal exclusivity anymore.
It equals uncertainty.
What “Visible” Actually Means
Visibility isn’t dancing reels or selling every day.
It’s:
- Clear education
- Calm authority
- Consistent presence
- Strategic storytelling
You don’t need to be everywhere.
You need to be recognisable and reliable.
The Clinics That Stay Booked
They show up even when busy.
They educate even when not selling.
They stay visible so clients don’t forget them.
Because clients don’t book who they once heard of —
They book who feels familiar.